I'm a positioning strategist for Web3 and tech products.
I help technical teams translate complex capabilities into clear market narratives that drive customer acquisition and growth.
You have a strong product, but your market doesn't understand what you do, who it's for, or why they should care. You're getting questions instead of conversions.
Clear positioning, defined ICP, and a GTM strategy your team can execute immediately.
Tailored engagements designed to solve your specific positioning and go-to-market challenges
A focused engagement to define or refine your product positioning from the ground up.
Comprehensive go-to-market planning to launch or relaunch your product with confidence.
Embedded strategic support for teams that need consistent guidance without a full-time hire.
You've built something powerful, but your market doesn't understand it yet. You need positioning that translates technical depth into market clarity.
You're navigating a complex, evolving ecosystem. You need strategic guidance to position your protocol, DAO, or dApp in a crowded, skeptical market.
You have a strong product-market fit hypothesis, but your messaging isn't converting. You need a clear narrative that drives adoption and growth.
I spent 10+ years between retail operations, visual merchandising and B2B sales, learning how customers make decisions and how systems scale under pressure.
Since 2020, I've immersed myself into the Web3 ecosystem, learning about DAOs and focusing on decentralized governance while helping technical projects navigate positioning, market entry, communication and strategic execution.
I combine systems thinking, market psychology, and a low tolerance for buzzwords.
My approach: Diagnostic-first. I don't pitch templates. I analyze your current state, identify gaps, and build solutions tailored to your market dynamics.
Independent consultant translating complex blockchain protocols into clear market narratives. Defined Ideal Client Profiles, lead communication and built GTM strategies for decentralized projects.
Drove sales and tracked performance for food industry and later presented commercial strategies and client training programs for automotive B2B. Built sales dashboards and optimized through data analysis.
Switched sectors and dived into visual merchandising leadership across multiple locations. Designed store concepts and optimized layouts for maximum customer engagement and sales.
Advanced from electrical installation to programming home automation and security systems. Mastered system logic and process optimization.
If you're building something great but struggling to position it, let's talk. I'd love to hear about your product and explore how I can help.