Today I place myself as a web3-native consultant working at the intersection of systems and storytelling, helping founders, protocols, and communities build with clarity, intention, and credibility. I specialize in communication strategy, DAO architecture, and ecosystem development within the blockchain space. I work with founders, protocols, and collectives to help them design governance models, clarify messaging, and transition from centralized models to decentralized workflows. I recently formed OnChain Consulting LLC to offer my services and I’m currently building ArticPub, a decentralized talent collective supporting web3-native projects from vision to launch, with a focus on transparency, autonomy, and long-term value creation.
But this isn’t where the story started.
2009–2016: Wiring the World, One Circuit at a Time
Started my career in the field of electrical systems after graduating from a Technical Institute. Progressed from on-site electrical installations to programming smart home environments and industrial automation systems. Focus areas included home automation, access control, fire and intrusion detection, and full-stack system configuration.
Lessons learned:
- Built a strong foundation in system architecture, logic sequencing, and failure diagnostics
- Developed precision, accountability, and operational discipline in high-responsibility environments
- Gained early insight into the gap between execution and ownership
2016–2019: Designing Experiences
Relocated to Barcelona and joined Kaotiko, a local streetwear brand, as a sales assistant. This role sparked a deeper interest in design and customer experience, which led to formal training at Ártidi, where I earned a Master’s Diploma in Visual Merchandising. I later took on responsibilities in retail design, customer flow mapping, and flagship store development across Spain.
Lessons learned:
- Gained practical experience in spatial design, brand storytelling, and user experience within physical environments
- Learned how visual and emotional cues drive customer behavior and brand perception
- Realized the limits of surface-level impact, prompting a shift toward work with deeper systemic influence and long-term value
2020–2024: Searching for Systems that Matter
Returned to Italy during the COVID-19 pandemic and worked across several corporate roles: Visual Merchandiser at Kasanova, CRM and B2B sales at Vedal (basic food commodities), and B2B sales in the automotive sector at Tunap. While each role offered practical insights, they lacked alignment with long-term purpose or innovation. In the meantime I immersed myself in blockchain infrastructure, focusing on the Internet Computer Protocol (ICP), where concepts like transparency, ownership, and decentralization are embedded in the code, not just marketing language.
Achievements:
- Developed a deep understanding of decentralized governance, token economics, and protocol-level decision-making
- Contributed to the development of Taggr, a decentralized social platform
- Supported the CodeGov technical team by leading communications and facilitating proposal visibility within the ecosystem
- Participated actively in on-chain governance through the Network Nervous System (NNS) and collaborated on ecosystem-level initiatives