Transitioning from technical operations to retail design and team leadership taught me more than simple execution: it revealed how systems function, where they fail, and what it takes to build resilient ones. I apply that same thinking to digital strategy.
Systems & Strategic Consulting
Supporting businesses in adapting to a decentralized future:
- Digital infrastructure assessments
- Token strategy and governance modeling
- DAO design and contributor frameworks
- Web2 to Web3 operational transitions
Storycraft & Messaging
Helping businesses and protocols tell clear, credible stories:
- Executive content and ecosystem messaging
- Explainers for protocols and platforms
- Training on blockchain fundamentals and positioning
Ecosystem Growth
Developing public infrastructure and collaboration hubs like:
- Taggr: a decentralized, ad-free social platform powered by the Internet Computer
- ArticPub: a collective of developers, designers, and marketers supporting Web3-native projects from vision to launch
Governance & Culture Design
Helping communities and teams operate with coherence, accountability, and resilience:
- Decentralized team coordination systems
- Contributor onboarding and compensation structures
- Value-aligned culture building for DAOs and collectives
- Reputation systems and community incentives
